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Innovation is the New Black


This mania for innovation, or at least for endlessly repeating this word /innovation/ is just the latest in a long line of fads-/short-lived fashion that have swept the business world for years.

Its not hard to see why innovation is becoming the design worlds favorite euphemism. Design sounds cosmetic and ephemeral; innovation sounds energetic and essential. Design conjures images of androgynous figures in black turtlenecks wielding clove cigarettes; innovators are forthright fellows with their shirtsleeves rolled up, covering whiteboards with vigorous magic-markered diagrams, arrows pointing to words like /Results!/ :)